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Apple vs Sony
Too close to call: it comes down to the model.
The verdict in 10 seconds
Best Apple
Apple AirPods Pro 3Superb noise blocking and comfort, best enjoyed with an iPhoneSuits you if
- You use an iPhone and other Apple devices
- You commute, travel, or work somewhere loud and want real quiet
- You take lots of calls or want workout tracking without a watch
Best Sony
Sony WF-1000XM5Superb sound and strong quiet, as long as they fit youSuits you if
- You commute or fly often and want the drone of engines and traffic quieted
- Sound quality matters most to you and you like adjusting the sound in an app
- You use an Android phone and switch between two devices
The short version
Brand for brand, Apple and Sony are closely matched. The best single model of the two is the Apple AirPods Pro 3, which suits you if you use an iPhone and other Apple devices.
We researched 59 expert reviews, analyzed 118,411 owner ratings and comments across 25 sources for every Apple and Sony model we cover, and cross-checked them into one verdict, so you don't have to.
See the evidence
Brand scoreboardAverage score 78 vs 77 · reliability 56 vs 68
| Apple | Sony | |
|---|---|---|
| Product Review score | 78 | 77 |
| Experts | 88 | 88 |
| Owners | 78 | 72 |
| Reliability | 56 | 68 |
| Models scored | 2 | 3 |
| Most reliable model | Apple AirPods Pro 3 | Sony WF-1000XM5 |
Averages across scored models. ● marks the better number on each row.
Quick answers
Which is better, Apple or Sony?
Neither, clearly. Choose the model, not the brand.
Based on: Average Product Review score 78 for Apple vs 77 for Sony.Which brand is more reliable, Apple or Sony?
Sony. Its models are less likely to give you trouble.
Based on: Average reliability 56 vs 68.What is the best Apple noise cancelling headphones?
The Apple AirPods Pro 3. It suits you if you use an iPhone and other Apple devices.
Based on: Highest Product Review score among Apple models (82).What is the best Sony noise cancelling headphones?
The Sony WF-1000XM5. It suits you if you commute or fly often and want the drone of engines and traffic quieted.
Based on: Highest Product Review score among Sony models (79).