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Apple vs Samsung
Too close to call: it comes down to the model.
The verdict in 10 seconds
Best Apple
Apple AirPods Pro 3Superb noise blocking and comfort, best enjoyed with an iPhoneSuits you if
- You use an iPhone and other Apple devices
- You commute, travel, or work somewhere loud and want real quiet
- You take lots of calls or want workout tracking without a watch
Best Samsung
Samsung Galaxy Buds4 ProExcellent sound and quiet, at their best with a Samsung phoneSuits you if
- You use a recent Samsung Galaxy phone
- You want rich sound and earbuds comfortable enough for long days
- You commute, work out or deal with steady background rumble
The short version
Brand for brand, Apple and Samsung are closely matched. The best single model of the two is the Apple AirPods Pro 3, which suits you if you use an iPhone and other Apple devices.
We researched 38 expert reviews, analyzed 85,155 owner ratings and comments across 24 sources for every Apple and Samsung model we cover, and cross-checked them into one verdict, so you don't have to.
See the evidence
Brand scoreboardAverage score 78 vs 79 · reliability 56 vs 67
| Apple | Samsung | |
|---|---|---|
| Product Review score | 78 | 79 |
| Experts | 88 | 84 |
| Owners | 78 | 79 |
| Reliability | 56 | 67 |
| Models scored | 2 | 1 |
| Most reliable model | Apple AirPods Pro 3 | Samsung Galaxy Buds4 Pro |
Averages across scored models. ● marks the better number on each row.
Quick answers
Which is better, Apple or Samsung?
Neither, clearly. Choose the model, not the brand.
Based on: Average Product Review score 78 for Apple vs 79 for Samsung.Which brand is more reliable, Apple or Samsung?
Samsung. Its models are less likely to give you trouble.
Based on: Average reliability 56 vs 67.What is the best Apple noise cancelling headphones?
The Apple AirPods Pro 3. It suits you if you use an iPhone and other Apple devices.
Based on: Highest Product Review score among Apple models (82).What is the best Samsung noise cancelling headphones?
The Samsung Galaxy Buds4 Pro. It suits you if you use a recent Samsung Galaxy phone.
Based on: Highest Product Review score among Samsung models (79).