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KitchenAid vs Zojirushi
Too close to call: it comes down to the model.
The verdict in 10 seconds

Best KitchenAid
KitchenAid Grain and Rice CookerFoolproof, hands-off grains and beans, but you pay for convenienceSuits you if
- You cook rice, quinoa or other grains several times a week
- You want to cook dried beans without planning a day ahead
- You hate measuring water and doing ratio math
Best Zojirushi
Zojirushi NS-TSC10 Micom Rice CookerReliably excellent rice for frequent rice eaters, if you can waitSuits you if
- You eat rice several times a week and want it right every time
- You like setting a timer so rice is ready when you get home
- You want one appliance that also steams and makes porridge or cake
Which brand wins?
Brand for brand, KitchenAid and Zojirushi are closely matched. The best single model of the two is the Zojirushi NS-TSC10 Micom Rice Cooker, which suits you if you eat rice several times a week and want it right every time.
We researched 21 expert reviews, analyzed 1,297 owner ratings and comments across 16 sources for every KitchenAid and Zojirushi model we cover, and cross-checked them into one verdict, so you don't have to.
Show me the receipts
Brand scoreboardAverage score 84 vs 84 · reliability 100 vs 85
| KitchenAid | Zojirushi | |
|---|---|---|
| Product Review score | 84 | 84 |
| Experts | 83 | 84 |
| Owners | 76 | 83 |
| Reliability | 100 | 85 |
| Models scored | 1 | 3 |
| Most reliable model | KitchenAid Grain and Rice Cooker | Zojirushi NS-TSC10 Micom Rice Cooker |
Averages across scored models. ● marks the better number on each row.
Questions people actually ask
Which is better, KitchenAid or Zojirushi?
Neither, clearly. Choose the model, not the brand.
Based on: Average Product Review score 84 for KitchenAid vs 84 for Zojirushi.Which brand is more reliable, KitchenAid or Zojirushi?
KitchenAid. Its models are less likely to give you trouble.
Based on: Average reliability 100 vs 85.What is the best KitchenAid rice cooker?
The KitchenAid Grain and Rice Cooker. It suits you if you cook rice, quinoa or other grains several times a week.
Based on: Highest Product Review score among KitchenAid models (84).What is the best Zojirushi rice cooker?
The Zojirushi NS-TSC10 Micom Rice Cooker. It suits you if you eat rice several times a week and want it right every time.
Based on: Highest Product Review score among Zojirushi models (87).
